HTML5 Advertising Get Boost From IAB Guidelines

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HTML5 Advertising Get Boost From IAB Guidelines

Wednesday, September 30, 2015 by Stuart Parkerson

The IAB Technology Laboratory has released an update to the “IAB HTML5 For Digital Advertising Guide,” which providing guidelines on how to effectively leverage HTML5 technology for advertising. As HTML5 grows as choice of technologies and tools to build ad creative, and new guide material was developed to help navigate these options.Key HTML5 considerations are address...

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